How Alias Mae unlocked $180K in 30 Days with Instant AI
How Alias Mae unlocked $180K in 30 Days with Instant AI
Alias Mae is a premium women's footwear brand based in Melbourne, Australia, known for their contemporary styling and quality craftsmanship.
Alias Mae is a premium women's footwear brand based in Melbourne, Australia, known for their contemporary styling and quality craftsmanship.
Results
Results
180K
180K
180K
Incremental Revenue
1K+
1K+
1K+
Conversions
Overview
Alias Mae is an Australian women's footwear brand designed in Melbourne and made by hand. Founded in 2011 by Tom Kirkhope, the label has built a name for sculptural shapes and elevated leatherwork, with limited-run production that gives each pair a sense of considered design rather than mass-market repetition. Heels, boots, sandals, flats, sneakers, all crafted from premium leathers and produced in small quantities.
Alias Mae reaches its audience through its own direct-to-consumer site, more than 100 boutique stockists across Australia and New Zealand, and major retail partners including David Jones, The Iconic, Glue, and Stylerunner. What started as a single suitcase of samples in 2011 has become one of Australia's most recognisable independent footwear labels.
Alias Mae is an Australian women's footwear brand designed in Melbourne and made by hand. Founded in 2011 by Tom Kirkhope, the label has built a name for sculptural shapes and elevated leatherwork, with limited-run production that gives each pair a sense of considered design rather than mass-market repetition. Heels, boots, sandals, flats, sneakers, all crafted from premium leathers and produced in small quantities.
Alias Mae reaches its audience through its own direct-to-consumer site, more than 100 boutique stockists across Australia and New Zealand, and major retail partners including David Jones, The Iconic, Glue, and Stylerunner. What started as a single suitcase of samples in 2011 has become one of Australia's most recognisable independent footwear labels.
Challenge
Fashion moves fast but stock moves faster.
For a brand that produces in limited runs, every new arrival, restock, and seasonal drop is a moment that needs to land. A delay between the product going live and the email going out is a delay between intent and revenue.
Building that pace into a marketing calendar is its own challenge. Each campaign needs the right product story, the right images, the right audience, and the right send time. Doing that consistently, across the rhythm of a fashion brand, was eating the team's hours. They needed a way to meet their customers without the operational cost growing with every drop.
Fashion moves fast but stock moves faster.
For a brand that produces in limited runs, every new arrival, restock, and seasonal drop is a moment that needs to land. A delay between the product going live and the email going out is a delay between intent and revenue.
Building that pace into a marketing calendar is its own challenge. Each campaign needs the right product story, the right images, the right audience, and the right send time. Doing that consistently, across the rhythm of a fashion brand, was eating the team's hours. They needed a way to meet their customers without the operational cost growing with every drop.
Solution
Alias Mae runs their email marketing through Instant.
To launch a campaign, the team picks a collection. A new arrival, a restock, a seasonal edit, up to five collections in a single campaign if the story calls for it. Instant takes that selection and writes the draft with pre-written subject line, preview text, header, body copy, CTA, and even dynamic product blocks pulled live from their product catalogue. The campaign reads like the team wrote it, because Instant has already learned how the team writes.
Segmentation runs in the same flow. Alias Mae can send to their full subscriber base, or layer in filters tailored to the moment. Saved segments like Engaged 90 days are one click away. From there, filters stack: Location, Purchased, Viewed, Added to Cart, Active on Site, Email Activity, Profile Attributes, Shopify Tag, and Subscription.
The team reviews the draft, refines what they want to amplify, and schedules it. Instant can send the campaign within five minutes or at a specific time of choice.
Alias Mae runs their email marketing through Instant.
To launch a campaign, the team picks a collection. A new arrival, a restock, a seasonal edit, up to five collections in a single campaign if the story calls for it. Instant takes that selection and writes the draft with pre-written subject line, preview text, header, body copy, CTA, and even dynamic product blocks pulled live from their product catalogue. The campaign reads like the team wrote it, because Instant has already learned how the team writes.
Segmentation runs in the same flow. Alias Mae can send to their full subscriber base, or layer in filters tailored to the moment. Saved segments like Engaged 90 days are one click away. From there, filters stack: Location, Purchased, Viewed, Added to Cart, Active on Site, Email Activity, Profile Attributes, Shopify Tag, and Subscription.
The team reviews the draft, refines what they want to amplify, and schedules it. Instant can send the campaign within five minutes or at a specific time of choice.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
The Results
The shift to Instant unlocked a step-change in performance across every metric that matters.
In just 30 days, Alias Mae has shipped 14 campaigns, delivered more than one million emails, and generated over $180K in revenue. The hours that used to go into building each campaign now go into the parts that compound, like product, photography, and the story Alias Mae wants to tell next.
The migration to Instant also enabled a subscriber list three times larger at a significantly lower cost than their previous ESP. Open rates held steady at 40% as send volume scaled, and click-through rates doubled to 1.7%. More reach, sharper engagement, lower cost.
The Results
The shift to Instant unlocked a step-change in performance across every metric that matters.
In just 30 days, Alias Mae has shipped 14 campaigns, delivered more than one million emails, and generated over $180K in revenue. The hours that used to go into building each campaign now go into the parts that compound, like product, photography, and the story Alias Mae wants to tell next.
The migration to Instant also enabled a subscriber list three times larger at a significantly lower cost than their previous ESP. Open rates held steady at 40% as send volume scaled, and click-through rates doubled to 1.7%. More reach, sharper engagement, lower cost.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Operationally, the team now saves more than 10 hours a week on campaign building, and revenue per campaign is up 2.5x from where they started. Each campaign also makes the next one better informed. Open, click and conversion rates feed back into how Instant drafts the next one, so the system gets sharper with every send.
Operationally, the team now saves more than 10 hours a week on campaign building, and revenue per campaign is up 2.5x from where they started. Each campaign also makes the next one better informed. Open, click and conversion rates feed back into how Instant drafts the next one, so the system gets sharper with every send.
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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