How Fayt The Label moved beyond Klaviyo and unlocked $1.56M with Instant AI in 90 days

How it actually works

Instant Audiences identifies anonymous website visitors the moment they land on the Fayt store, and connects them to a real email address before they've filled in a single form. Where only 2.9% of visitors could previously be reached, Instant Audiences identifies 56.1%.

The moment a shopper is identified and takes a high-intent action like browsing a product, adding to cart or starting checkout, Instant AI triggers a personalised flow built entirely around that individual. No segments. No templates with a name dropped in. A genuinely unique email, with AI-written copy and subject lines generated specifically for that shopper and that product.

Every shopper is enrolled in the single most relevant flow based on their latest action, with Instant automatically escalating them to a higher-intent flow if their behaviour changes. Send timing is personalised too. Instant AI learns each shopper's habits and delivers at exactly the right moment.

Instant AI ensures the right email, about the right product land in the right inbox, at the right time. Every time and at scale.

Personalisation at scale for Fayt The Label

This is what it looks like in practice for a real Fayt customer.

Shopper A lands on the Fayt site on a Tuesday afternoon. She browses the new arrivals, clicks into the Casa Wrap Dress in Milk ($89), and leaves without buying. Instant identifies her immediately. At 2:44pm, the exact time Instant AI has calculated she's most likely to convert, an email lands in her inbox. Subject line: "Shopper A, your dress awaits!" Preview text: "Still thinking about that wrap dress?" Inside: the exact dress she looked at, product copy written specifically for the Casa Wrap Dress, a single clear CTA. Opened four minutes later.

Shopper B’s story looks different, because Shopper B is different. She added the Form Flow Tight 7/8 Plum and the Form Signature Tee White/Plum to her cart and left. Instant's email to Shopper B references both items by name, sent at 1:00pm, her optimal conversion window. Subject: "Shopper B, don't miss out!" The email body calls out her specific cart, not a generic "you left something behind."

No shopper gets the same email with Instant AI.

How Instant AI always gets it right

Behind every one of these emails, Instant AI is constantly learning and optimising, not just for individual shoppers, but for what works for Fayt's audience as a whole.

Since going live in August 2025, Instant has analysed 58,109 personalised emails across 20 different subject line variables to identify the combinations that drive the highest open rates for Fayt shoppers specifically. The winning formula: an Exclusive Offer + Limited Time urgency + the shopper's Name.

That combination drove a 41% open rate. Not because someone guessed, but because Instant tested 70 combinations to find the best performing one.

The Results

Since August 2025, Instant AI has transformed Fayt's email performance:

• Total email volume increased 46×, reaching the right shoppers at the right time

• Flow-driven revenue jumped 14×

• Abandoned cart revenue increased 33×

• Abandoned checkout revenue more than tripled

• New flows like Collection View added five-figure monthly revenue overnight