How Linda's drove $1.7M with Instant AI
How Linda's drove $1.7M with Instant AI
Family-owned Linda's Electric Quilters sells high-quality quilting supplies and provides educational content to empower quilters of all skill levels.
Family-owned Linda's Electric Quilters sells high-quality quilting supplies and provides educational content to empower quilters of all skill levels.
Results
Results
$1.7M
$1.7M
$1.7M
Incremental Revenue
in the last 90 days directly attributed to Instant-powered campaigns.
+15K
+15K
+15K
New Conversions
in the last 90 days driven by Instant-powered campaigns, reaching shoppers across every stage of the buying cycle.
"I literally feel like I don't need anybody to do marketing anymore"
Jonathan Shroyer
Chairperson at Linda’s
Overview
Linda's is a well-known business for craft enthusiasts, focused on quilting, sewing, and the broader maker community. The store carries more than 30,000 products, from specialty fabrics to seasonal kits and hard-to-find supplies. Many of the products they offer are not available at big-box craft retailers, which is one reason customers keep coming back.
Linda's is a well-known business for craft enthusiasts, focused on quilting, sewing, and the broader maker community. The store carries more than 30,000 products, from specialty fabrics to seasonal kits and hard-to-find supplies. Many of the products they offer are not available at big-box craft retailers, which is one reason customers keep coming back.
Challenge
Linda's catalogue is the kind of thing that breaks retention tools.
Every week, hundreds of SKUs move in and out of stock. For most brands, that level of complexity is a wall. For Linda's, it was a daily operational reality their part-time marketer had to keep up with.
Manual campaign building was consuming their time. Every new collection, sale, or restock triggered another round of segment building, copywriting, and timing decisions. Their marketer knew they could do more, and needed a way to ship more campaigns more intelligently.
Linda's catalogue is the kind of thing that breaks retention tools.
Every week, hundreds of SKUs move in and out of stock. For most brands, that level of complexity is a wall. For Linda's, it was a daily operational reality their part-time marketer had to keep up with.
Manual campaign building was consuming their time. Every new collection, sale, or restock triggered another round of segment building, copywriting, and timing decisions. Their marketer knew they could do more, and needed a way to ship more campaigns more intelligently.
Solution
Linda's runs their email marketing through Instant’s Multi-Step Campaigns.
Their part-time marketer tells Instant their goal, like announcing a restock or launching a new product. They then select how many emails they want to create. A minute later, a full sequence is on screen. Their email drafts come with pre-written subject lines, preview text, body copy, branded headers, and products from the live catalogue, all created and laid out as a story that builds across the sequence.
From there, their marketer takes creative control. They refine the voice and adjust the areas they’d like to emphasise. Instant already understands Linda's brand, their catalogue, and the audience, so the starting point serves as a strong base. Segmentation, scheduling, and a full campaign preview all happen in the same place, so there is no jumping between tools to get a campaign out the door.
With multi-step campaigns, Instant AI does the first 90% of the work and their marketer brings the final 10% of creative judgement.
Linda's runs their email marketing through Instant’s Multi-Step Campaigns.
Their part-time marketer tells Instant their goal, like announcing a restock or launching a new product. They then select how many emails they want to create. A minute later, a full sequence is on screen. Their email drafts come with pre-written subject lines, preview text, body copy, branded headers, and products from the live catalogue, all created and laid out as a story that builds across the sequence.
From there, their marketer takes creative control. They refine the voice and adjust the areas they’d like to emphasise. Instant already understands Linda's brand, their catalogue, and the audience, so the starting point serves as a strong base. Segmentation, scheduling, and a full campaign preview all happen in the same place, so there is no jumping between tools to get a campaign out the door.
With multi-step campaigns, Instant AI does the first 90% of the work and their marketer brings the final 10% of creative judgement.
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
The Results
In just 90 days, Linda's has shipped over 140 multi-step campaigns, delivered 18M+ emails, and generated over $1.7M in revenue. All of this is run by one part-time marketer, who used to spend two hours a building a campaign for the next day, every day.
Now they duplicate the seven-step, multi-step campaign every Sunday, tweak the graphics and copy, and schedule it in under 30 minutes. Then they do not look at it again for a week. That is 14 hours of repetitive work replaced with 30 minutes at the start of the week!
When Linda's first started running campaigns through Instant, they were generating around $50K a week. Today, they consistently hit $160K+ a week. That is more than three times the campaign revenue, with no extra hours and no extra hires, driven by AI that compounds learnings from every send.
When you remove the manual cost of building a campaign, you stop rationing how many you can send. When you stop rationing, the audience gets more of what they want, and the revenue follows.
Every campaign closes a loop. The insights feed the next one, making it stronger and smarter, continuously outperforming itself.
The Linda's continues to layer Multi-Step Campaigns into seasonal launches, inventory-driven sequences, and SMS-led recovery plays. $1.7M in 90 days is just the start. With Instant, Linda's has a model built to keep scaling.
The Results
In just 90 days, Linda's has shipped over 140 multi-step campaigns, delivered 18M+ emails, and generated over $1.7M in revenue. All of this is run by one part-time marketer, who used to spend two hours a building a campaign for the next day, every day.
Now they duplicate the seven-step, multi-step campaign every Sunday, tweak the graphics and copy, and schedule it in under 30 minutes. Then they do not look at it again for a week. That is 14 hours of repetitive work replaced with 30 minutes at the start of the week!
When Linda's first started running campaigns through Instant, they were generating around $50K a week. Today, they consistently hit $160K+ a week. That is more than three times the campaign revenue, with no extra hours and no extra hires, driven by AI that compounds learnings from every send.
When you remove the manual cost of building a campaign, you stop rationing how many you can send. When you stop rationing, the audience gets more of what they want, and the revenue follows.
Every campaign closes a loop. The insights feed the next one, making it stronger and smarter, continuously outperforming itself.
The Linda's continues to layer Multi-Step Campaigns into seasonal launches, inventory-driven sequences, and SMS-led recovery plays. $1.7M in 90 days is just the start. With Instant, Linda's has a model built to keep scaling.
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
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See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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