How Threadheads drove $822k in incremental revenue in just 90 days with Instant

Threadheads is a Melbourne-based "slow fashion" powerhouse known for premium graphic tees, hoodies, and pop-culture collaborations.

Results

$822K

Incremental revenue

76x

Return on investment

Overview

Born in an "ex-massage parlour," Threadheads has leveraged its unique voice and community-driven approach to build international reach, proving that small, quirky beginnings can scale into a global favourite.

Challenge

With a catalog featuring thousands of unique designs and fresh "Threadheads Thursday" drops every week, the brand faced a massive logistical hurdle: relevance at scale. Their creative team was excellent at making art but struggled to manually segment and target their massive audience. As the brand grew, traditional email flows became static and generic, failing to keep up with the specific, diverse interests of their shoppers. They were sending a lot of emails, but they weren't capturing the full potential of their high-intent traffic.

Solution

Threadheads integrated Instant to transform their retention strategy from manual guesswork into a hyper-personalised revenue engine. By layering Instant AI over their customer data, they achieved:

Personalisation at scale: In just 90 days, Instant AI autonomously generated and deployed 643k hyper-personalised emails.
Actionable intent: By identifying their high-intent shoppers and delivering real-time, brand-aligned content, Threadheads eliminated the friction between discovery and purchase. Instant AI ensured that whether a customer was looking at "Pop-culture" or "Custom Hen’s Party" tees, they received the right message at the perfect moment.
Massive revenue uplift with 76× ROI: By delivering the right design at the exact moment of intent, Threadheads unlocked $822k in attributed revenue in just 90 days.

Personalisation at scale: In just 90 days, Instant AI autonomously generated and deployed 643k hyper-personalised emails.
Actionable intent: By identifying their high-intent shoppers and delivering real-time, brand-aligned content, Threadheads eliminated the friction between discovery and purchase. Instant AI ensured that whether a customer was looking at "Pop-culture" or "Custom Hen’s Party" tees, they received the right message at the perfect moment.
Massive revenue uplift with 76× ROI: By delivering the right design at the exact moment of intent, Threadheads unlocked $822k in attributed revenue in just 90 days.