How SKATIE Generated $200K in Incremental Revenue in 30 Days with Instant
How SKATIE Generated $200K in Incremental Revenue in 30 Days with Instant
SKATIE is a California-based swimwear brand known for its signature prints, limited drops, and trend-driven collections that consistently sell out.
SKATIE is a California-based swimwear brand known for its signature prints, limited drops, and trend-driven collections that consistently sell out.
Results
Results
$200K
$200K
$200K
Incremental Revenue
79x
79x
79x
Return on Investment
Overview
SKATIE has built a strong brand in the competitive swimwear space with a highly engaged direct-to-consumer audience and frequent product launches. SKATIE saw a clear opportunity with AI to convert high-intent shoppers and deliver a 1:1 experience.
SKATIE has built a strong brand in the competitive swimwear space with a highly engaged direct-to-consumer audience and frequent product launches. SKATIE saw a clear opportunity with AI to convert high-intent shoppers and deliver a 1:1 experience.
Challenge
SKATIE had a solid retention foundation, but its email flows were largely static and not built to adapt to individual shopper behavior.
Abandonment flows relied on fixed timing, generic messaging, and broad segmentation. As a result, high-intent shoppers were leaving without follow-up that reflected where they were in the journey or what they were most likely to respond to.
For SKATIE, this created key challenges:
Fixed lifecycle journeys that couldn’t respond to shopper behavior
Conversion gaps across key abandonment moments
No scalable way to deliver true 1:1 personalization
To unlock more value from their retention flows, the team needed a more dynamic, automated approach to lifecycle marketing, one that could personalize at scale without requiring constant manual optimization.
SKATIE had a solid retention foundation, but its email flows were largely static and not built to adapt to individual shopper behavior.
Abandonment flows relied on fixed timing, generic messaging, and broad segmentation. As a result, high-intent shoppers were leaving without follow-up that reflected where they were in the journey or what they were most likely to respond to.
For SKATIE, this created key challenges:
Fixed lifecycle journeys that couldn’t respond to shopper behavior
Conversion gaps across key abandonment moments
No scalable way to deliver true 1:1 personalization
To unlock more value from their retention flows, the team needed a more dynamic, automated approach to lifecycle marketing, one that could personalize at scale without requiring constant manual optimization.
Solution
SKATIE partnered with Instant to modernize its retention strategy with AI-powered, personalized email flows.
With Instant AI, the team launched adaptive abandonment flows designed to respond to each shopper’s behavior in real time.
SKATIE was able to:
Launch personalized flows instantly
Replace static journeys with AI-driven emails that dynamically adjust content, timing, and offers based on individual behavior.
Engage shoppers at high-intent moments
Activate browse, session, and cart abandonment flows that meet customers exactly where they are in the decision process.
Deliver brand-consistent personalization at scale
Maintain SKATIE’s branding and voice while automating one-to-one experiences across thousands of customers.
Continuously optimize performance
Leverage AI to test and refine messaging, reducing the need for manual iteration and campaign management.
Impact
Instant AI quickly became a core driver of SKATIE’s retention performance.
Within just 30 days, the brand generated over $200K in incremental revenue and achieved a 79x ROI, demonstrating the power of moving from static flows to adaptive, AI-driven lifecycle marketing.
SKATIE now operates with a more scalable and effective approach to:
Converting high-intent shoppers
Delivering personalized customer experiences
Driving consistent, retention-led revenue growth
SKATIE partnered with Instant to modernize its retention strategy with AI-powered, personalized email flows.
With Instant AI, the team launched adaptive abandonment flows designed to respond to each shopper’s behavior in real time.
SKATIE was able to:
Launch personalized flows instantly
Replace static journeys with AI-driven emails that dynamically adjust content, timing, and offers based on individual behavior.
Engage shoppers at high-intent moments
Activate browse, session, and cart abandonment flows that meet customers exactly where they are in the decision process.
Deliver brand-consistent personalization at scale
Maintain SKATIE’s branding and voice while automating one-to-one experiences across thousands of customers.
Continuously optimize performance
Leverage AI to test and refine messaging, reducing the need for manual iteration and campaign management.
Impact
Instant AI quickly became a core driver of SKATIE’s retention performance.
Within just 30 days, the brand generated over $200K in incremental revenue and achieved a 79x ROI, demonstrating the power of moving from static flows to adaptive, AI-driven lifecycle marketing.
SKATIE now operates with a more scalable and effective approach to:
Converting high-intent shoppers
Delivering personalized customer experiences
Driving consistent, retention-led revenue growth
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Fayt moves away from Klaviyo and launches with Instant AI
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe
Delivery rate
Excellent
Emails delivered
Block rate
Bounce rate
Unsubscribe rate
Download the full case study
Download the full case study
Download the full case study
Download the full case study
Download the full case study
See the full results and learn how leading brands scale with Instant.
See the full results and learn how leading brands scale with Instant.
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